butter LONDON™ Enters Lip Category with Launch of LIPPY
butter LONDON™, the cult phenomenon of the nail industry, built their reputation on cutting edge colour. Their 3 Free nail lacquers are create backstage at Fashion Week and have made their way from catwalk to sidewalk in record time. This season, butter LONDON™ will expand their hold on colour with the launch of LIPPY, a range of long-wearing, lacquer-like lip glosses in shades to match their famous nail lacquers.
As a backstage fixture, the brand noticed a growing trend for S/S 2012 in "matchy-matchy" manicures, pedicures, and lips. This elegant, classic look is making a comeback, but modernized with fresh new colours. The LIPPY colours are rich and densely pigmented for a look that's deliberate, high fashion, and luxe, just like the brand’s nail lacquers.
LIPPY will launch with five bespoke butter LONDON™ shades – Primrose Hill Picnic, Snog, Trout Pout, Yummy Mummy and Teddy Girl – in April. (Ulta will have exclusive availability in March)
Dictionary Definition: LIPPY – British slang for someone who makes impertinent or cheeky remarks. (Glosses are $17 each)
LIPPY products do not contain parabens, petroleum, phthalates, sulphates or bismuth. butter LONDON™ is available at the Seattle-Tacoma International Airport flagship store, www.butterlondon.com <http://www.butterlondon.com> , and in fashion boutiques, specialty retailers, and beauty apothecaries around the globe.
We believe in Rock & Roll. Great Britain. And Fashion.
Primrose Hill Picnic
What do you think about this trend? Will you be trying LIPPY? Let me know below or on Pretty in Paint's Facebook.